More Than Just a Headshot

Behind every business is a person, a story and a vision. My job is to capture that through photography.

Yossi Goldberg, founder of YG Coaching, contacted me because he wanted to update his personal branding photos.

Yossi helps business owners get clarity, fix what’s not working and move their business forward through bespoke coaching packages.

After 10 years working as a freelance project manager within business and charity, Yossi decided to use his skills and experience to empower others through coaching.

He works best with business owners who already have clients, are making money and may have a team around them, but know their business could be doing much better.

He understands how important good photography is, especially in the online world we live in today. Your photos are often one of the first things a potential client sees, so making a good first impression really matters.

And I completely agree!

This is what I enjoy about business and personal branding photography. It’s not just about taking a nice photo. It’s about understanding the person behind the business and what they want their photos to say.

Before every business photoshoot, I like to ask my clients a few questions:

What do you need the photos for?

Who is your target audience?

Where will you use the photos?

What do you want your potential clients to understand about you?

These questions help me understand the business and create photos that are right for the person and their brand.

After our conversation, we started taking a variety of photos, and Yossi then chose the images he liked best. He now has a professional collection of photos he can use on his website, LinkedIn, articles, social media and more.

There are so many businesses out there, and we all want to stand out.

But what really makes us different?

Is it our price? Our service? Our experience?

Of course, these things matter. But one thing nobody else has is you. Your personality, your experience, your approach and your story.

And that is what I want to help you show through photography.

A little more about Yossi

Yossi believes that his clients know their own businesses better than he ever will. He sees his role as being their progress partner, helping them find clarity and identify their next steps.

One of the most rewarding parts of his work is seeing his clients recognise the value of his approach and seeing their progress for themselves.

His goal is to continue building his client list, help more business owners and reach as many businesses as possible.

If you have a business and would like to create professional photos that show the person behind your brand, I’d be happy to hear from you.